Operations support for founders with big goals and full plates.
Finally, a business that runs without you holding every piece together.
(yes, even the parts you thought only you could do.)
- Operations
- Tech Solutions
- Automations
- Notion OS
- Launch Systems
- Hiring
- Team Management
- Evergreen Solutions
- Offer Architecture
Does this feel familiar?
- You're the one who knows where everything lives.
- Every launch, every client problem, every process lives in your head and nowhere else.
- You've got a VA or a small team, but the decisions still land on you.
- You're doing the work you hired other people to do.
- You feel guilty taking holiday.
- You want to grow, but you're drowning in the day-to-day.
That's not a team problem. That's an infrastructure problem.
The difference between £100k and £500k is not marketing, it's your OPERATIONS.
I'm the partner who helps you build a business that lets you scale past 6 figures!
I'm a Fractional Operations Manager, Strategic Partner, and AI enthusiast for founder-led online service businesses. I build freedom businesses (freedom of money, time, and location) all while having a MASSIVE amount of impact.
I sit at the intersection of strategy and execution. I build operational backbones: the systems, automations and infrastructure that let you run a proper business rather than ops that feel like starting from scratch every time.
“She has an outstanding ability to manage multiple, varied projects simultaneously, always maintaining a clear view of both the bigger strategic picture and the finer operational details. Her organisation and foresight ensure that nothing falls through the cracks, even in the busiest periods.”
@rocketbeatslondon
You want it all, and you refuse to choose.
When you work with me, you don't have to.
Ways we can give you operations support that makes running your business feel as good as the idea of it did.
↓Three ways in.
For founders who know something is off in the backend but can't see where to start.
How it works
- 90-minute audit call covering how the business runs today: your offers, client journey, tools, team and where everything routes through you
- Async review of your backend: Notion, email platform, payments, automations, community platform
- Your roadmap in Notion, delivered within 5 working days
- 30-minute walkthrough call to take you through it
What's in the roadmap
- 30, 60, 90-day plan: what to build or fix, in order, ranked by how much of your time each one costs you
- Tech stack: which tools to keep, cut or add, and why
- Automations: what to automate first, with the setup steps for each one
- Hiring: which roles you need, when to bring them in, and what they'd own
- Launch infrastructure: the systems your next launch needs in place before it goes live
- Where to start: your first move for each stage, with the templates and resources to get going
The walkthrough call
We go through the roadmap together and I answer your questions. I screen-share systems I've built for similar businesses, so you can see what each stage looks like in practice. You leave knowing which pieces you'll run yourself and which you want built.
£650 · credited in full against a VIP Build booked within 30 days
For founders who want the roadmap built, fast.
- Includes the Ops Audit & Roadmap
- Scope and price agreed before we start, based on the roadmap
- 2 to 8 weeks depending on complexity, with weekly working sessions and build time in between
- AI built in where it earns its place: Notion AI agents, automations, Claude projects
- Loom walkthroughs and a handover so you or your team can run it without me
Recent builds: Kajabi to Circle migration with a website relaunch, lead nurture and email automations, an AI content system built from call transcripts, launch infrastructure, evergreen product build and launch.
£1,700 per 2-week build block, so a 4-week build is £3,400. Already done the audit? Your £650 comes off. Invoiced per block, with the first due before we start.
For founders I've already worked with through an audit or build, who want a strategic operator in the business every week.
- Weekly 45-minute sync on what's live, what's breaking, what's next
- Monthly 60-minute strategy session where we make the operational decisions
- Systems build and iteration as the business changes
- Client delivery improvements across your programmes, events and community
- Maintenance of existing systems: Notion OS, automations, AI tools
- Async support in Slack, with a reply within one working day
From £1,650/month
By invitation, once we've completed an audit or build together. 3-month minimum, then rolling with 30 days’ notice. Invoiced on the 1st. Anything outside ops (copy, content, marketing) gets scoped and quoted separately.
Not sure which option fits your business?
Let's talk it through on a discovery call.
HIIII!!! I'm Fiona and I'm SO glad you're here.
Business Manager, Systems Builder & Founders’ Strategic Partner (and bff)
I'm originally Colombian-British, grew up in Colombia but have lived in 7 countries over the past 13 years. I've spent the past 10 years working in operations and customer-facing roles, with the last 2 years dedicated to building the back-end for some of the fastest-moving businesses in the coaching and community space.
I'm currently relocating to Queensland, Australia, which means I've built my own business to be fully location-independent. The same infrastructure I build for my clients, I live in myself.
I believe in doing the work properly the first time. Systems that actually hold. Processes a team can follow without you. A business that runs even when you're not in the room.
When I'm not working: handstands, hiking, reading, and dreaming of my dream dog (don't have one yet).
My business builds FREEDOM Businesses.
Freedom of time, freedom of money, freedom of location. That's the whole point.
- Notion OS (or ClickUp): end-to-end operating systems that manage the backbone of a scaling business
- Onboarding & offboarding: fully automated flows
- Launch systems: sold out in 72 hours
- AI implementation: Claude agents, content pipelines, transcript-to-content workflows
- SOP libraries: that actually get used
- Community back-end: applications, intake, member journeys
- Hiring pipelines: job descriptions, interview processes, team onboarding
- Quarterly reviews: strategic alignment on your business goals
What my clients say
“Every visionary needs someone who can build the blueprint. Fiona is that person. She is sharp, strategic, and highly efficient. She has the rare ability to see your big-picture goals and translate them into systems, structure, and measurable growth. More importantly, she protects the integrity of the mission. She's not afraid to say, ‘That's not aligned,’ and she does it with professionalism and respect. She doesn't create noise. She creates clarity. If you are serious about building something sustainable and scalable, Fiona is the person you want in your corner. I recommend her without hesitation.”
Dr Christopher Allen, Founder of Sleep Dr Chris · @sleepdrchris
“She has an outstanding ability to manage multiple, varied projects simultaneously, always maintaining a clear view of both the bigger strategic picture and the finer operational details. Her organisation and foresight ensure that nothing falls through the cracks, even in the busiest periods. She approaches her role with calmness, positivity and professionalism. Fiona builds strong relationships with our customers, consistently delivering a friendly and reassuring presence while ensuring their needs are met to the highest standard. Internally, she is an extraordinary support to two very busy directors, anticipating challenges, creating structure, and keeping everything running smoothly behind the scenes. RocketBeats is stronger, more organised, and more forward-thinking because of Fiona's involvement in the business and we cannot recommend her highly enough.”
Imi Wiseman & Alan Ellman, Co-Founders & Directors, RocketBeats UK Ltd. · @rocketbeatslondon
“We just made a £30K month, this would not have been possible without you!”
Gabriela Flax, Founder of Pivot School · @gabrielaflax
“Having someone to take the reins with the systems has been a godsend. It allows me to focus on the elements of my business that actually need me.”
Jodi Clark · @byjodiclark
“So helpful, truly gave me so much clarity as to how I can plan and streamline my business and content making. I had so many ideas, all up in the air and I needed to ground them in order to implement them. It was so incredible to be able to speak them out and a vision board come to life in real time. Hugely reduced my cognitive load and gave me such peace. It’s a lot doing everything on your own, so having Fiona to help set up Notion and my Flodesk relieved SO much stress and allowed me to become creative again. Everything is a lot more clear and I have been able to start building and launching offers.”
Zara Sadiq · @dr.zara.lifestyle
“Working with you together in the Arthur CS team was an absolute pleasure! Not only was I sure that I had a partner in crime for any challenge with a client but also I always felt that I could come to you and ask for your input. This was especially helpful when I was transitioning from a working student role to a Customer Success Manager and I could use the experience you gathered already. Super reliable, organised and a joy to be in meetings with!”
Iveta Ivanova, former colleague at Arthur · arthur.digital
Not ready to commit? Start with a free business audit.
A self-guided look at where your operations are leaking time and money, so you know exactly what to fix first, before you spend a penny with me.
Start the Free Audit →60 minutes to work out what's actually getting in the way.
You fill in a short intake form beforehand. We spend an hour on Zoom going through your operations.
Within 48 hours you get a written summary of your 3–4 highest-leverage priorities and a suggested next step for each.
Good for founders who know something isn't working but aren't sure what to tackle first.
Book an Ops Clarity Call →Ready to stop being the bottleneck?
Book a 30-minute discovery call. We'll look at where your ops are holding you back and whether we're a fit.
No pitch decks. No proposals you didn't ask for. Just a straight conversation.
Book Your Discovery Call →For founders doing £100K+ a year.
Questions before you book?
Drop me a message.